A Study of The Relationship between Youtuber and Consumer Decision – A Case of Woman’s cosmetic

碩士 === 國立臺北科技大學 === 工業工程與管理系 === 107 === In these years, female consumers have been spending higher disposable income on cosmetics than they had in the past. Now consumers can find multiple sources of information from the internet to make purchase decisions. And the beauty and makeup space has condu...

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Bibliographic Details
Main Authors: SUNG, ZI-SHIAN, 宋姿嫻
Other Authors: Chang, Wen-Hua
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/aahjen