Sustainability management and brand experience - The case of B&B in Taiwan -

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === Abstract: Due to the pursuit of quality of life and the emphasis on leisure and micro-travel, the foreign tourists' longing for the scenery of Taiwan's Baodao has contributed to the prevalence of tourism and tourism, and has accelerated the developm...

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Bibliographic Details
Main Authors: LEE, PEI-LING, 李沛綾
Other Authors: CHANG, KUO-HSIUNG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/4u5zr2