Using the technology acceptance model to explore the effect of relative advantages,compatibility,perceptual usefulness and perceived ease of use of water-based runway products on adoption intention:Adoption of Attitude as Mediator
碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === ABSTRACT This study analyzes the relative advantage, compatibility, perceived usefulness and perceived ease of use of water-based runway products through the collection of past relevant literature. This paper adds adoption of attitude as mediator variable to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u39923 |