The Influence of Theater Theory Factors and Experiential Quality of Internet Bank on Brand Image and Customer Loyalty-a Bank as an Example
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 107 === This study collates the relevant literature on the theoretical factors and experience quality of domestic and foreign theaters as the basis of the theoretical framework of this research. Then, it conducts a questionnaire survey on brand image and customer loy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3zp5xu |