Purchase Motivations and Purchase Intentions of Consumers Toward Bottled Water: The Case of Sales Channels in Social Network Websites
碩士 === 亞洲大學 === 創新與創業管理碩士學位學程 === 107 === Growing health awareness among consumers has made bottled water, which is sugar-free and calorie-free, more appealing than other bottled drinks. In addition, changes in lifestyle have contributed considerably to bottled water’s ever-expanding market worldwid...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8x6qd3 |