Exploring the Impact of YouTube Video’s Traits and YouTuber’s Traits on Audience’s Purchase Intention and Knowledge-Sharing Intention
碩士 === 亞洲大學 === 經營管理學系 === 107 === Nowadays society is the era of the online community. YouTube is one of the most popular social networks currently on the market. Business investor take the opportunity to cooperate with YouTuber. They hope that YouTuber’s Video will impress the audience and generat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3teacw |