The Effect of Brand Image, Promotional Activities, and Perceived Value on Brand Loyalty – A research of Takeaway Beverage Shops.
碩士 === 大仁科技大學 === 文化創意產業研究所 === 107 === The take-away beverage market is not only extremely large but also highly competitive. To stand out from the competition and profit from continuing operations, tea shop operators often launch various promotions or use various marketing strategies to attract...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ttzvrn |