An Empirical Study of Brand Love of Chinese Professional Baseball League Fans
碩士 === 大仁科技大學 === 休閒事業管理研究所 === 107 === The main purpose of this study was to explore the current situation of brand admiration among Chinese professional baseball League fans, and to verify the applicability of the brand admiration scale for Chinese professional baseball fans. The study used questi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65hthd |