The Impact of Sticker Value, Network External, Network Interaction and Community Identidy on Stickiness
碩士 === 南臺科技大學 === 行銷與流通管理系 === 107 === This study aims to explore the impact of texture value, network externality, network interaction and community identity on adhesion, and research questionnaires. For the members of Facebook's hand-made shopping community, the main purpose is to analyze the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/veuvh2 |