| Summary: | 碩士 === 南臺科技大學 === 休閒事業管理系 === 107 === In recent years, low-cost airlines have expanded greatly in the world. Taiwan has also followed with this trend by launching Tigerair airline Taiwan. Moreover, foreign low-cost airlines have actively entered the Taiwan market and that increased the competition for traditional airlines. The main purpose of this study is to explore the differences in service quality and corporate image between low-cost airlines and traditional airlines, understand the advantages and disadvantages of low-cost airlines and traditional airlines, learn the preferences of target market and accordingly provide required servie quality. This research further explored how airline service quality and corporate image affect passengers’ behavioral intentionns. A questionnaire survey method was used to collect data on passengers who have taken China Airlines, EVA Air, Tigerair Taiwan, and Scoot. Both online and on-site questionnaires (at Taoyuan International Airport and Kaohsiung Xiaogang International Airport) are distributed to collect data. The data were processed by SPSS 22.0 using independent sample t-test, one-way analysis of variance, factor analysis and regression analysis. The results revealed that service quality can positively affect corporate image. Service quality can positively influence behavioral intentions. Corporate image can positively influence behavioral intentions. Airline types have no moderator effect on the relationship between service quality and behavioral intentions and the relationship between corporate image and behavioral intentions.
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