A Study of the Influence of Service Quality and Corporate Image on Behavioral Intentions – Exploring the Moderator Effect of Airline Types

碩士 === 南臺科技大學 === 休閒事業管理系 === 107 === In recent years, low-cost airlines have expanded greatly in the world. Taiwan has also followed with this trend by launching Tigerair airline Taiwan. Moreover, foreign low-cost airlines have actively entered the Taiwan market and that increased the competition f...

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Bibliographic Details
Main Authors: HUEN, KA-YAN, 禤嘉欣
Other Authors: CHEN, HUI-LING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/4xetvh