A Study on the Impact of Consumer Involvement and Consumer Experience on the Digital Music Industry
碩士 === 南臺科技大學 === 資訊管理系 === 107 === The current digital music products focus on product rendering and brand marketing. Between singers and fans, usually the singer’s music works to influence the consumers, and the love of the music works and the attention to the singers. Consumers can understand con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t9nue6 |