Customer Relationship Management 2.0: How Can a SCRM Strategy be Successfully Designed and How Does Participation in Social Media Influences the Customer Company Relationship
碩士 === 南臺科技大學 === 商管專業學院 === 107 === Constantly emerging technological developments and the fact that a vast number of companies rushing toward the social market made it inevitable for organizations to redesign their CRM strategies. Social Customer Relationship Management (SCRM) is the result of the...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vd95eg |