The Relationship of Brand Image, Service Quality, Customer Satisfaction, and Customer Loyalty – An Empirical Study of a Coffee Shop in Kaohsiung
碩士 === 樹德科技大學 === 會展管理與貿易行銷碩士學位學程 === 107 === This study examines the relationship of the brand image, service quality, customer satisfaction and customer loyalty of a coffee shop in Kaohsiung. 155 questionnaires were distributed, and a total of 100 valid questionnaires were collected. This paper co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47bf68 |