Food Court Experimental Marketing on Consumers Purchase IntentionA Case Study of Carrefour in South Area

碩士 === 樹德科技大學 === 經營管理研究所 === 107 === In recent years, the living standards of Chinese people have improved, the environment has changed and there is consequent the consumption pattern has also changed. The basic customer base of hypermarket are the baskets, housewives from small family, office work...

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Bibliographic Details
Main Authors: Yen-Yi Chen, 陳彥亦
Other Authors: Kun-Xiang Huang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/7xy75b