The effects of restaurant online reviews and mindsets on purchase intention and perceived benefit

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 107 === Due to the development of internet information in recent years, online review has become the channel for quick acquaintance to product information and the source of information for customers to take into consideration of consumption. Nonetheless, the content...

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Bibliographic Details
Main Authors: CHIANG, JER, 蔣喆
Other Authors: CHEN, CHIEN-CHUNG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/t374av