The effect of Asian country tourism videos on Consumer’s behavioral intention
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 107 === With the rise of importance of tourism marketing lately, marketing videos, which combined imagery, verbal and auditory stimulation, were regarded as one of the most effective message format for influencing potential and existing consumer. Tourism Marketing Vi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/datzcv |