The Effect of Information Content and Recall Effect on Travel Intention in Internet Celebrities Publicity
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 107 === Internet celebrities bring about very strong influences to people in the world in recent years. Therefore, this study investigates whether messages from internet celebrities can be recalled by viewers. Ability to do so means that viewers have a deep impress...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/648423 |