The Influences of the Participation and Engagement of Online Brand Community’s Activities on Brand Loyalty——An Example of the XiaoMi Community
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 107 === In today's society where the Internet is developing rapidly and massive information are pouring into our lives. At the same time, consumers are surrounded by a large amount of marketing & advertising information, so it is more difficult to make...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s75986 |