A Study on the Impact of Facebook Live Service Quality on Consumer's Online Shopping Involvement, Satisfaction, and Purchase Intention
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 107 === With the booming of Live-stream industry in 2015 and the various products of Live-stream application, the research was aimed at the discussion on the function of Facebook Live-stream, whether it could satisfy consumers’ satisfaction and purchasing intention...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hh8c3t |