The Study of Marketing Innovation for Outdoor Media-A Case of Taoyuan Airport MRT
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 107 === As the arrival rate and attention of outdoor media are increasing, and the economic and landscaping value of outdoor media is increasingly, the business has increased the proportion of advertising quotas for outdoor media year by year, and has begun to pay...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v5wav4 |