A Study of Factors Affecting on Brand Loyalty – A case in Boutique packages for female customers’aspect
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 107 === The main purpose of this study is to explore whether consumer personality traits, lifestyle, brand image and brand awareness affect consumers’ purchasing decisions, and thus the impact on brand loyalty. This study used a questionnaire survey to explore the p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c5ds9k |