Analysis of Factors Affecting Consumers' Willingness to Buy - Taking the Medical Beauty Industry as an Example
碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 107 === This study takes the medical beauty industry as an example to explore the decision-making factors that influence consumers' willingness to purchase medical beauty treatments, and to provide reference for the marketing strategy of beauty medicine practi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nts4hp |