The impact of company costs and advertising expenditure on performance-a case study of company H

• Main Authors: KAO,CHIEN-FA, 高建發
• Other Authors: CHIU,YUNG-HO
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/86ab87

碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 107 === In recent years,the vigorous development of virtual advertising tools and the object of this research to explore the H home appliance industry in recent years, the brand awareness has greatly improved. In the performance part, in addition to the substantial growth of performance, the EPS has been more than 10 for three consecutive years, and listed in 2019, the performance is so dazzling, so the author wants to explore the impact of company cost and advertising expenditure on H company. This paper adopts the Autoregressive model(AR1), and obtains a total of 240 quarterly data of H company’s operating costs, number of employees, physical advertising expenditure, virtual advertising expenditure, operating income, and profit for a total of ten years from 2009 to 2018. The research results show that operating income and profit are positively related to the number of employees and operating costs. There is no significant relationship between physical advertising expenditure and virtual advertising expenditure.