Using the eye-tracker to investigate the effect of advertising attractive from News articles

碩士 === 東吳大學 === 資訊管理學系 === 107 === With the ever-changing nature of technology, more and more people read News through News websites on the Internet, not in the newspapers and magazines. Because of the high rate of clicks on News website, advertising on News websites has become very popular. The pur...

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Bibliographic Details
Main Authors: HUANG, JYUN-DI, 黃俊迪
Other Authors: KUO, YU-CHEN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/8unhrb