The Study of the Key Factors Affecting Consumer’s Selection of OTC Tooth Whitening Product-Using AHP Method

碩士 === 東吳大學 === 企業管理學系 === 107 === According to market research. In Taiwan, up to 80% of the people care about the whiteness of their teeth. There are many kinds of over-the-counter tooth whitening products that can be purchased directly from physical/non-physical channels in the market. What factor...

Full description

Bibliographic Details
Main Authors: CHEN, YI-HSUAN, 陳宜軒
Other Authors: LEE, CHIH-MING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/5ap9uz