A Study of the Relationship between Green Marketing and Brand Value in Fast Fashion Industry: The Case of H&M
碩士 === 東吳大學 === 企業管理學系 === 107 === In recent years, the publics have an increasing awareness of green development. The concept of green development is important for companies in marketing and branding, since it can strengthen customer interest. In today's fast fashion industry, it is not just h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7w2y4t |