How Cause Marketing Create Customer Participation through Social Platform

碩士 === 東吳大學 === 企業管理學系 === 107 === With the rise of social responsibility awareness and ecological values, more and more profit-oriented companies have tried to establish the spirit of public charity and education for all in corporate management concepts in order to respond to environmental trend...

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Bibliographic Details
Main Authors: TSAI,YU-MING, 蔡郁銘
Other Authors: LIU,HSIU-WEN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/zk52q5