Tequila Value Creation in Asian Markets

碩士 === 靜宜大學 === 寰宇管理碩士學位學程 === 107 === East Asia is a market highly inclined towards Whisky consumption not even the local alcoholic beverages can compare. The research “Tequila Value Creation in Asian Markets” explores an optional path on how product value can be created, by the introduction of a n...

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Bibliographic Details
Main Authors: Villicana Alvarez, Maria Fernanda, 馬芳德
Other Authors: SANTACANA, RAMON
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/w3d8tx