The Marketing Strategy Analysis of Multi-Brand Automobile Imported
碩士 === 靜宜大學 === 管理碩士在職專班 === 107 === Looking back to the auto market history in Taiwan, the auto industry is a mature market in Taiwan, and accompany with severe competition. How to manage the business to create/ sustain competive advantage under such condition is the challenge that business owners...
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5vfs3b |
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ndltd-TW-107PU001026045 |
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ndltd-TW-107PU0010260452019-10-10T03:35:42Z http://ndltd.ncl.edu.tw/handle/5vfs3b The Marketing Strategy Analysis of Multi-Brand Automobile Imported 多品牌進口汽車行銷經營分析之研究 YAN, YI-YONG 顏貽永 碩士 靜宜大學 管理碩士在職專班 107 Looking back to the auto market history in Taiwan, the auto industry is a mature market in Taiwan, and accompany with severe competition. How to manage the business to create/ sustain competive advantage under such condition is the challenge that business owners have to face it. The case studied company is the gengral distributor and engaged in luxury car business in Taiwan, as commencing, its performance in sales volumn and product market share grow up step by step. What has been done by protonlotus company? How can the company achieve the good performance? The answers would be very valuable for the auto industry and other business owners. WEI, CHING-CHUN TSAI,JENG-YAN 魏清圳 蔡政言 2019 學位論文 ; thesis 86 zh-TW |
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NDLTD |
| language |
zh-TW |
| format |
Others
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| sources |
NDLTD |
| description |
碩士 === 靜宜大學 === 管理碩士在職專班 === 107 === Looking back to the auto market history in Taiwan, the auto industry is a mature market in Taiwan, and accompany with severe competition. How to manage the business to create/ sustain competive advantage under such condition is the challenge that business owners have to face it. The case studied company is the gengral distributor and engaged in luxury car business in Taiwan, as commencing, its performance in sales volumn and product market share grow up step by step. What has been done by protonlotus company? How can the company achieve the good performance? The answers would be very valuable for the auto industry and other business owners.
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| author2 |
WEI, CHING-CHUN |
| author_facet |
WEI, CHING-CHUN YAN, YI-YONG 顏貽永 |
| author |
YAN, YI-YONG 顏貽永 |
| spellingShingle |
YAN, YI-YONG 顏貽永 The Marketing Strategy Analysis of Multi-Brand Automobile Imported |
| author_sort |
YAN, YI-YONG |
| title |
The Marketing Strategy Analysis of Multi-Brand Automobile Imported |
| title_short |
The Marketing Strategy Analysis of Multi-Brand Automobile Imported |
| title_full |
The Marketing Strategy Analysis of Multi-Brand Automobile Imported |
| title_fullStr |
The Marketing Strategy Analysis of Multi-Brand Automobile Imported |
| title_full_unstemmed |
The Marketing Strategy Analysis of Multi-Brand Automobile Imported |
| title_sort |
marketing strategy analysis of multi-brand automobile imported |
| publishDate |
2019 |
| url |
http://ndltd.ncl.edu.tw/handle/5vfs3b |
| work_keys_str_mv |
AT yanyiyong themarketingstrategyanalysisofmultibrandautomobileimported AT yányíyǒng themarketingstrategyanalysisofmultibrandautomobileimported AT yanyiyong duōpǐnpáijìnkǒuqìchēxíngxiāojīngyíngfēnxīzhīyánjiū AT yányíyǒng duōpǐnpáijìnkǒuqìchēxíngxiāojīngyíngfēnxīzhīyánjiū AT yanyiyong marketingstrategyanalysisofmultibrandautomobileimported AT yányíyǒng marketingstrategyanalysisofmultibrandautomobileimported |
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