The Marketing Strategy Analysis of Multi-Brand Automobile Imported

碩士 === 靜宜大學 === 管理碩士在職專班 === 107 === Looking back to the auto market history in Taiwan, the auto industry is a mature market in Taiwan, and accompany with severe competition. How to manage the business to create/ sustain competive advantage under such condition is the challenge that business owners...

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Bibliographic Details
Main Authors: YAN, YI-YONG, 顏貽永
Other Authors: WEI, CHING-CHUN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/5vfs3b