A Study of The Motivations Driving Consumer Tipping Behavior
碩士 === 靜宜大學 === 企業管理學系 === 107 === The topic of tipping has been studied in various fields, including consumer behavior, psychology, sociology, and economics. In the past, scholars explained from the perspective of social exchange theory that customers often tipping based on mutual benefit. However,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sqh9kw |