Cabin Ambience, Experiential Emotion, Experiential Value Effect of Sharing Intentions on Social Media - A Case Study of EVA Airways Livery Jet
碩士 === 中國文化大學 === 觀光事業學系 === 107 === With the change of consumption patterns, the differentiation in products and the service has become the key factors to survive in the competitive market. One way to do so is for airlines to adopt strategic aircraft liveries campaign. There are lots of airline...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mg842m |