Using Persuasion Knowledge Model to Explore the Impact of Brand Exposure Implanted Before or After Advertising on Consumer's Brand Attitude and Attention
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 107 === Using persuasion knowledge model to explore the impact of brand exposure implanted before or after advertising on consumer's brand attitude and attention Student: Shu-Feng Che Adverisor: Prof. Shao-Kang Lo Chinese Culture Uni...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b66yck |