The Effect of Gift's Receiver and Time of Deliver on Consumer Evaluation- Dissuss from Construal Level Theory
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 107 === People are often expression of feeling toward others at the festivals. In the past few years, many festivals have been given the meaning of "shopping festival" by businessman. And give consumer a reason for reward themselves. According to Insti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ka7s8n |