Impact of Brand Image, Experiential Marketing on Repurchase Intention: Evidence from the TASTY Steak House
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士在職專班 === 107 === In Taiwan, a large number of innovative brands have been put into the market in recent years. In the restaurant red sea market, how to attract customers , let customers follow the consumption again, customer recognition of the brand image and experient...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/296a22 |