The Influence of Storytelling Marketing on Brand Image and Purchase Intention – A Case Study of Sunnyhills Company
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 107 === In recent years, many companies have used storytelling marketing to successfully make their brands in the market. Consumers can catch up with the companys brand story, and even share the story with others. One of Taiwanese well-known pineapple cake brand,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e445wk |