The Impact of Resource Providers' Visual Cues on Renters' Trust and Behavioral Intentions in a Sharing Economy Platform - The Case of Airbnb

碩士 === 國立聯合大學 === 資訊管理學系碩士班 === 107 === The emergence and rapid growth of sharing economy has become a huge threat to many traditional service industries. Since barriers to entry are being lowered by the sharing economy platform, the competition among the resource providers in the sharing economy is...

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Bibliographic Details
Main Authors: LAI, CHANG-YOU, 賴長佑
Other Authors: YANG, TZONG-KE
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/znp237