The Impact of Payment Formats on Hedonic Consumption
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 107 === This study explores how payment formats (non-medium [e.g., cash] vs. medium [e.g., gift certificates and points]) influence consumer’s hedonic consumption, specifically on thier willingness-to-pay, budget allocation, and purchase decision. This study also ex...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/h3y755 |