A Study on Enhancing Customer Experience in Offline Stores with Online Information Services - Taking an Appareal Retailer as an Example
碩士 === 國立臺灣科技大學 === 設計系 === 107 === As consumers' concept of clothing consumption gradually shifts from traditional material consumption to experience consumption. Consumers are not only pursuing products and services with high quality, but also experiences in the consumption process. This stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fx3mur |