The Influence of Gaming Laptops Product Features on Consumer Cognition

碩士 === 國立臺灣科技大學 === 設計系 === 107 === In recent years, the gaming laptop has sprung up and emerged. Its distinctive features have become one of the important marketing tools that attract consumers to purchase in the competitive market. This study targeted on top three Taiwanese gaming laptop brands: M...

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Bibliographic Details
Main Authors: Pei-Wen Chen, 陳沛文
Other Authors: Chih-Hsiang Ko
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/82zu66