The Influence of TV commercial editing on Brand Revitalization

碩士 === 國立臺灣科技大學 === 設計系 === 107 === The topic of this study is concerning editing of commercial films. Its hypothesis is that the “editing techniques” (single or multiple) and “sound effects” (music or speech) of commercial films could revitalize ideas of brands in the minds of consumers, trigger co...

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Bibliographic Details
Main Authors: Yun-Fang Chang, 張芸芳
Other Authors: Wei-Yao Wang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/cj85q9