The Influence of TV commercial editing on Brand Revitalization
碩士 === 國立臺灣科技大學 === 設計系 === 107 === The topic of this study is concerning editing of commercial films. Its hypothesis is that the “editing techniques” (single or multiple) and “sound effects” (music or speech) of commercial films could revitalize ideas of brands in the minds of consumers, trigger co...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/cj85q9 |