The Effects of Psychological Warmth on the Persuasiveness of Cause-Related Marketing Advertising
碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === Color is such a powerful communication tool in marketing. We perceive colors in images, and different colors do evoke different feelings. As our emotions are being triggered, our mindset and decision-making process are also being influenced. In the age of digita...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r3era4 |