The Impacts of Branded Entertainment and Product Placement on Advertising Effectiveness
碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === Due to the emergence of the online media, an advertising tsunami has led to consumers’ distraction as consumers are becoming hard to reach. To gain more exposure, brands started to take up product placement, incorporating advertising messages into TV programs, f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qnnxqt |