The Impact of Information Quality, Product Rating and Trust on Hotel Booking Intention- WOM Valence and Quantity as Moderators
碩士 === 國立臺灣科技大學 === 企業管理系 === 107 === As tourists increasingly rely on online reviews to make booking decision, the online reviews on booking websites have become the important reference. Because of the various quality of online reviews, tourists are cautiously screening useful information. What kin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hb5qxx |