Facing quality crisis - The touch screen problem of C brand company A2 mobile phone
碩士 === 國立臺灣科技大學 === 工業管理系 === 107 === This case describes a quality crisis in which an own brand mobile phone company faces a customer complaint that the new product has a quality issue, resulting in a decline in the market share of sales volume for eight consecutive months. The crisis management ca...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3jr37g |