A Case Study on Innovation in Malaysian Chinese Funeral Service Industry

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 107 === Bereavement care industry is a service-based industry being categorized into two functions, that are, the Funeral Service and Burial Service. Service Innovation has become crucial to the success and sustainability of the bereavement care industry. In princ...

Full description

Bibliographic Details
Main Authors: Chia-Chang Yu, 游家昌
Other Authors: 柯承恩
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/tp5mde