Research on Marketing Strategy of New Media in Internet era—Take the case of "The Paper" as an example

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 107 === Since entering the new century, the rapid development of Internet technology, along with the upgrade of consumption, has led to a great change in people''s way of life and life needs. In this context, based on Internet technology, with th...

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Bibliographic Details
Main Authors: Ting-Xian Qu, 曲庭賢
Other Authors: 謝明慧
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/88a5nh