Brand Building and Repositioning —A Case Study on Papewindmill Arts Foundation

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 107 === Established in 1992, the Paper Windmill Cultural Foundation and the Paper Windmill Theatre is a famous Taiwanese performing arts group dedicated to creating and extending Taiwanese theater for children in an imaginative and intricate manner. To obtain a ne...

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Bibliographic Details
Main Authors: Chien-Cheng Jen, 任建誠
Other Authors: 謝明慧
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/ye8477