Taiwan Diaper Market Research and Analysis

碩士 === 國立臺灣大學 === 國際企業學研究所 === 107 === This paper analyzes Taiwan diaper market, including brands such as Pampers, MamyPoko, Merries, Huggies, Libero and UniDry, based on marketing research by Jen, Chen (2015). With regard to market analysis, the paper illustrates the brand awareness and market sha...

Full description

Bibliographic Details
Main Authors: Cheng-Chin Wu, 吳承縉
Other Authors: Li-Chung Jen
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/qmq5bc